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8 oz heat-activated transforming styling spray that delivers ultra-strong, flexible hold, frizz control, humidity resistance, and thermal protection.

Blu Prime

$8.99

Get super-strong, brushable hold that still feels silky. This heat-activated transforming spray forms a lightweight micro-film that smooths the cuticle, controls frizz and flyaways, and helps styles resist humidity without stiffness or residue.

Designed to lock in any look you create, it also doubles as a thermal protectant. You can restyle between washes; once re-activated with heat, your new-look stays put until you shampoo.

  • Heat-activated polymer for ultra-strong, flexible hold
  • Leaves hair soft and touchable, not crunchy
  • Fights frizz and resists humidity
  • Seals the cuticle for smooth, glossy finish
  • Works with blow dryers and hot tools
  • Lets you restyle between washes; holds until shampooed
  • Built-in thermal protection

How to Use

  1. Apply to towel-dried or dry hair before styling.
  2. Blow-dry to activate the transforming polymer.
  3. Style with your preferred hot tool.
  4. To restyle, re-apply lightly and re-activate with heat.
  5. Finish with a shine mist if desired.

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